Purple Reign: A Lookbook Inspired by Pantone’s Crowned Color Of The Year

From the company that brought us our obsession with millennial pink and gen z green, here is the official debut of ultraviolet, the must-have color of the year.

Story by Lauren Cook

When Pantone heralds the color of the year, the world listens. Stay trendy in 2018 by adding these ultraviolet-inspired pieces to your wardrobe.


Fjallraven Kanken Big Backpack - $110

Backpacks are a college staple yet they are often neglected when it comes to pulling together the perfect fit. This ultraviolet bag by Fjallraven is the perfect statement bag for those who love keeping up with that perfect #instagram aesthetic on campus and will be sure to rack up a ton of likes on the ‘gram. Find it here.

Photo courtesy of Urban Outfitters



Vans Classic Old Skool Sneaker - $60

Vans’ Old Skool Sneakers have never been more in style. This for everyone shoe can be paired with skinny jeans or cuffed chinos to create an alternative-style look. Find it here.

Photo courtesy of Urban Outfitters



Wire Frame Round Sunglasses - $16

Pay homage to Prince with these purple circular shades. Plus, there is no better way to block out UV than to wear UV. Wear them with a white blouse and flared jeans to channel your inner ‘80s popstar. Get them here.

Photo courtesy of Urban Outfitters



Champion Crewneck T-shirt - $50

Trade in your simple white t-shirt with an ultraviolet one from Champion. Highlight the white lettering with your favorite pair of white bottoms. Find it here.

Photo courtesy of ASOS


Scratch and Sniff Hoop Earrings - $12        

This is the pair of hoop earrings that the world did not  know it needed until now. Stay stylish and calm by scratching at the tiny stones to release a waft of lavender. Keep it to earth by pairing the jewelry with a straw sunhat and light airy summer fabrics like linen. Find it here.

Photo courtesy of Topshop